CIDISS. Indonesia is not a participant in the World Cup held in Russia in 2018, but there is something interesting in this World Cup, the Bus that surrounds the Moscow City in Russia used by foreign tourists, the image of the object of tourism in Indonesia, Borobudur, Bali Island, Asian Games and Tanah Toraja marked Wonderful Indonesia. this bus will be scattered in the Russian capital during the World Cup 2018 and witnessed millions of eyes of football fans from around the world.
In addition, there are also promotions on 2 Digital Billboard in Novie Arbat (Moscow) and Yerevan Plaza (Moscow) from 16 June to 15 July 2018, the campaign of Wonderful Indonesia will also be made at Saint Petersbug one of the major tourist city and visit foreign tourists, Russia is a Potential Country to attract foreign tourists to Indonesia because Russia is one of the tourist destinations of foreign tourists from all over the World even though not in the World Cup.
This step is an Intelligent initiative from the Ministry of Tourism of the Republic of Indonesia and the Indonesian Embassy in Russia in order to promote Indonesia in the eyes of International, explained Minister of Tourism Arief Yahya Promo at the World Cup aims to capture millions of Europeans fans fanatic football, Border Country, or visa-free so it’s easy to move to different countries and be a very effective place to do promotion.
According to the Minister of Pariwisa Arief Yahya his party will work as much as possible to take advantage of this 4th annual step in promoting and membranding Wonderful Indonesia in this Red Bear country, with a limited budget but Branding is expected to increase the number of foreign tourists to Indonesia, especially at the Asian Games will be held in Jakarta and Palembang. Promo in Russia is the continuation of Promotion Ministry of Tourism at the European Cup of 2016 and continued from the success of promo Wonderful Indonesia in various parts of the World in the Year 2017 ago.
Menpar Arief Yahya where there are crowds of tourist visitors there a very suitable place to promote “World Cup Momentum is the right timeline” he added, because the presence of Wonderful Indonesia can Viral anywhere.
By: Rikky S*)