CIDISS. The presence of actors in micro, small and medium enterprises (MSMEs) is the most important part of the economy in Indonesia because it is one of the biggest drivers. The monetary crisis that hit Indonesia in 1998 has proven that small and medium-sized businesses actually survive when giant companies fall out.
Therefore, the strength of these small and medium businesses cannot be underestimated. Innovation and development must target MSME businesses. One of them can be done through digital marketing on social media. Facebook Indonesia itself is well aware of the need for education provided to businesses so that they can successfully become successful digital entrepreneurs.
UMKM is the biggest driver of economic growth. Actors in Micro, Small and Medium Enterprises (MSMEs) are one of the biggest drivers of economic growth in Indonesia. In addition, they are also the heartbeat of Facebook in Indonesia.
Facebook Indonesia’s commitment to encourage MSMEs. The size of the economic growth potential generated by these MSMEs is also recognized by Facebook Indonesia. That is why, they are committed to encouraging the advancement of MSMEs in Indonesia. Various products and solutions were made so that business people could develop their business.
Reach 15 thousand MSMEs in Indonesia. Facebook Indonesia claims to have reached as many as 15 thousand MSMEs in Indonesia. They were given education and training on how to use social media, especially Facebook to market their products. Facebook Indonesia focuses on developing digital skills for SMEs.
In his statement, Facebook Indonesia said, in Indonesia, several Facebook programs were specifically designed to help improve the digital skills of SMEs, such as Boost Your Business and #SheMeansBusiness.
Portblue Shoes and Hijab Wanita Cantik are two examples of local MSMEs that have managed to maximize the use of Facebook and Instagram features to further develop their business.
The role of Small and Medium Enterprises (SMEs) in Indonesia is very large and has been proven to save the nation’s economy when it was hit by the 1997 economic crisis. In advanced countries, both in the United States, Japan, Germany, Italy, SMEs are the main pillars of the country’s economy. . In addition, efforts to develop SMEs by synergizing them with large industries through partnership patterns will also strengthen the economic structure of both national and regional levels. The participation of related parties or stakeholders needs to be continued to be developed so that SMEs are truly able to do even more in the national economy. So that the role of SMEs in Indonesia’s economic growth is increasingly optimal.
By: Moch. Irfandi *)