By: Cut Putri Intan Aceh Youth Creative Hub (AYCH) or Central Building for Aneuk Muda Aceh Unggul dan Awesome (AMANAH) provides opportunities for new experiences and is able to bring motivation to talented young local designers or designers. With opportunities in the form of new experiences and strong motivational encouragement from AMANAH for young local designers or designers, they can further develop their talents, interests and potential, especially in the world of fashion . The birth of talented young local designers is of course entirely thanks to the contribution of AMANAH, which is one of the strategic flagship programs of the Government of the Republic of Indonesia (RI) through the initiation of the State Intelligence Agency (BIN) in order to improve the quality of local young human resources (HR). Aneuk Muda Aceh’s Superior and Great efforts are to provide opportunities in the form of new experiences and also continue to encourage motivation for young local fashion designers, namely by participating in the 2024 Muslim Fashion Festival (Muffest) at Istora Senayan, Jakarta which will be held from 8 to 11 August 2024. Acting (Pj) Regent of Bener Meriah Regency, Ir. Mohd Tanwier MM said that AMANAH took part in the Muffest 2024 event by presenting clothing from the work of designers from Aceh. Then the fashion theme that appeared there was entitled ‘The Reign of Sultan, Great Stories of Aceh’ . There were at least 12 young local designers who displayed their respective designs. With the invitation to AMANAH at the 2024 Muffest event, it is clear that it is able to provide new experiences and can also be a motivation for young people in Aceh. Through this fashion show , it can become a stepping stone for local models and designers, allowing them to step into the national market and even onto the international stage. AMANAH itself is a flagship program from the President of the Republic of Indonesia Joko Widodo (Jokowi) in the field of empowerment, especially in the area nicknamed the Veranda of Mecca with the aim of covering as many of Aceh’s young generation as possible from various fields including the creative economy to several other sectors such as agriculture, fisheries and others. so on. One of the models from AMANAH Youth Top Models, Syarifah Raihan (21) admitted that she was very grateful because she was able to appear at the Muffest 2024 fashion show. For her, this activity was very useful because it allowed the local young generation to be able to perform even at the national level. It is clear that through fashion show activitiesThis can be a stepping stone for young people, whether they have an interest and talent in the field of design or as professional models. It is not surprising why the enthusiasm and enthusiasm of young people continues to flow high and makes them want to continue to contribute in helping all other Acehnese youth to develop, especially helping Micro, Small and Medium Enterprises (MSMEs) by using the work of local designers. Apart from that, thanks to the support and encouragement from AMANAH, Muslim fashion in Indonesia has become more advanced and enabled the younger generation to learn more deeply about their history because the theme raised by young local Acehnese designers in Muffest 2024 is about the glory days of the Aceh Sultanate led by the Sultan. Iskandar Muda. Meanwhile, the Minister of Tourism and Creative Economy (Menparekraf) Sandiaga Uno also had the opportunity to directly visit both Aneuk Muda Aceh Unggul and Besar. He even bought a number of works by young designers assisted by AMANAH and admitted that he was amazed by the designers’ work because they introduced the original culture of Rencong Country to the wider community. There has been an extraordinarily significant increase in the quality of Acehnese products, especially in the clothing or fashion sector. Not only that, but the tourism ecosystem and creative economy of the Veranda of Mecca are also developing rapidly. All of these developments are none other than thanks to the AMANAH program which is an initiation from BIN because it continues to improve the quality of local products in the Aceh region by following the latest standards and fashion trends. The existence of the Aceh Youth Creative Hub (AYCH) itself is capable of becoming a collective brand that will uplift the entire local young generation, especially those who are involved in the creative economy and want to start a business. So that by having adequate facilities and platforms, they will all be able to penetrate the national and even international markets because they continue to explore and develop opportunities for the potential of young people. AMANAH continues to provide various very valuable opportunities as a form of new experience and at the same time is able to motivate young local designers until they develop into very talented figures to advance the world of Acehnese fashion.
*) Psychology Student, Muhammadiyah University of Aceh (Unmuha)