By: Ivan Adrian )*
Under President Jokowi’s leadership, the Aceh Unggul Hebat (AMANAH) Youth Aneuk Program initiative has launched various programs to advance entrepreneurship among Acehnese youth. With a vision to empower the younger generation and support local economic growth, AMANAH is committed to creating an ecosystem that supports and facilitates young people in pursuing their entrepreneurial dreams.
One of the cores of the AMANAH initiative is a comprehensive entrepreneurship training program. The program is designed to equip young people with the skills and knowledge needed to start and manage their own businesses. The training covers various important aspects such as business management, financial planning, marketing, and product development strategies. By learning practical skills and business theory, participants are expected to make better decisions and reduce the risk of business failure.
In addition to basic training, AMANAH also offers specialized courses in innovation and technology. In today’s digital era, the ability to utilize information and communication technology is a significant competitive advantage. Therefore, training in e-commerce, social media, and other digital tools is an integral part of the program, helping Aceh’s youth compete in the global market.
In the world of entrepreneurship, guidance from an experienced mentor can be a determining factor in success. AMANAH provides access to mentors and business consultants who are ready to provide guidance, advice, and practical support to young entrepreneurs. Through mentoring sessions, young people can learn valuable experiences from successful entrepreneurs and gain insights that cannot be obtained from books or courses.
Mentors also help in designing a realistic and effective business plan, and provide constructive feedback on proposed ideas and strategies. This support is crucial to help young people overcome initial challenges and accelerate the growth process of their businesses.
Expert Trainer or Mentor from Rumpun Consulting, Fariz Al Hazmi said the AMANAH program provides special training, one of which is batik creation. The Batik Creation Training is a collaboration between AMANAH and several parties. Among them, the Regional National Craft Council (Dekranasda) of Aceh Besar Regency and USK Banda Aceh. The activity is included in the AMANAH program to develop the potential of the young generation in the fashion sector.
Then one of the main challenges faced by young people in starting a business is access to capital. To overcome this problem, AMANAH provides various forms of financial support. The program includes grants, low-interest loans, and partnerships with local financial institutions. This capital support is designed to help young entrepreneurs finance their initial business needs, such as purchasing equipment, raw materials, and marketing.
In addition, AMANAH also organizes business competitions and startup incubators that offer cash prizes or initial investment for innovative and promising business ideas. With access to adequate funding, young people are expected to reduce financial barriers and focus more on developing their businesses.
A strong network is a valuable asset for any entrepreneur. AMANAH facilitates the creation of business networks through various networking events, exhibitions, and industry meetings. These events provide opportunities for young people to connect with potential partners, customers, investors, and other industry players.
Through these networks, they can exchange ideas, gain partnership opportunities, and expand their markets. The connections made at these events often open up new opportunities and provide valuable support in their entrepreneurial journey.
Effective marketing is key to business success. AMANAH helps youth design and implement efficient marketing strategies. The program includes training in the use of social media, digital advertising, and other marketing techniques that can help increase the visibility and appeal of their businesses.
AMANAH also organizes promotional campaigns for businesses that have grown through their programs. By utilizing the promotional platform provided, young people can reach a wider audience and attract new customers.
In an increasingly connected world, the ability to innovate and use technology is key to success. AMANAH encourages young people to adopt the latest technology and utilize digital tools in their business operations. The program offers training in a variety of technologies, including business management software, data analytics applications, and e-commerce platforms.
By leveraging technology, young entrepreneurs can improve operational efficiency, accelerate business processes, and achieve competitive advantage in the market.
The AMANAH initiative not only provides direct benefits to the youth involved, but also has a positive impact on the Acehnese community as a whole. With the growing number of successful young entrepreneurs, there is an increase in employment, local economic growth, and an improvement in the quality of life in the community. The program also contributes to strengthening the entrepreneurial ecosystem in Aceh, creating an environment that supports innovation and business success.
With various forms of support and facilities provided, AMANAH is committed to building a brighter future for Aceh’s youth, providing them with the tools and knowledge needed to become successful entrepreneurs and have a positive impact on the local economy.
)* The author is a contributor to JurnalRedaksi.com