Collaboration with Academia, Government Promotes Creative Economy in the First 100 Days of the Prabowo-Gibran Administration

Jakarta – In celebration of the 100-day mark of the Prabowo-Gibran administration, the Indonesian government has reinforced its commitment to supporting the creative economy sector through collaboration between educational institutions and the industrial sector.
This initiative is expected to boost national economic growth and expand the equitable distribution of welfare across various regions. One of the key initiatives was the signing of a Memorandum of Understanding (MoU) between the University of Indonesia (UI) and the Ministry of Creative Economy on January 22, 2025, at the Vocational Auditorium of UI, Depok.
UI Rector, Heri Hermansyah, expressed his pride in this strategic partnership, which aligns with the vision of the new administration.
“UI, through the eight vocational programs we offer, is ready to support the development of creative and innovative human resources. This synergy demonstrates that the educational sector can directly contribute to advancing Indonesia’s creative economy,” said Heri.
Minister of Creative Economy, Teuku Riefky Harsya, emphasized that this collaboration is a significant milestone in realizing President Prabowo’s directive.
“President Prabowo has emphasized that the creative economy must be a new driver of the national economy. We believe that the synergy with academics such as UI will bring tangible benefits to the public,” he explained.
During the first 100 days of the administration, the government has launched various strategic steps to accelerate the development of the creative economy in the regions. One of these is the “creative city” initiative based on local potential, which is presented as a strategy to create an inclusive creative ecosystem.
In November 2024, the Ministry of Creative Economy, in collaboration with the Ministry of Home Affairs, launched a special program aimed at creating new job opportunities and strengthening the local economy.
“The government continues to facilitate the establishment of creative spaces throughout Indonesia, so they can become centers of collaborative activity for the government, business players, academics, and the creative community. In this way, the creative economy can contribute even more to economic equity,” added Teuku Riefky.
This move by the government has received widespread appreciation as a concrete effort by the Prabowo-Gibran administration to strengthen a creativity-based economy.
With strong synergy between the government, educational institutions, and the private sector, the creative economy sector is expected to become the backbone of a national economy that is inclusive, innovative, and sustainable.