Inauguration of AMANAH Building President Jokowi’s Commitment to Strengthening Local Economic Empowerment
Aceh – The people of Aceh, especially the youth group, appreciate and support President Joko Widodo’s (Jokowi) commitment to strengthen the empowerment of the local people’s economy. One of them is through the AMANAH Program in Aceh which has really contributed to the development of the local community’s creative economy.
One of the leading facilities of the new AMANAH building is the Packaging House, which plays an important role in increasing the competitiveness of creative products made by Aceh’s youth. This initiative is part of President Joko Widodo’s grand vision to build an inclusive business ecosystem for the younger generation and encourage creativity-based economic growth.
Syaifullah, Chairman of the Syiah Kuala University (USK) Business Development Agency, said the importance of the Packaging House facility for the development of Aceh’s creative economy. According to him, Packaging House can be a bridge between local creativity and global market standards.
“This facility opens up opportunities for young people in Aceh to develop their products professionally, especially in terms of appearance and product competitiveness in a wider market,” he said.
Rumah Kemasan is here as a solution to the challenges faced by creative business actors in Aceh, especially in terms of product packaging. With the presence of this packaging design development center, various local products such as perfumes, tumblers, handicrafts, and other products can now get more attractive packaging and in accordance with international market standards.
“The AMANAH building as a whole functions as a training, research and development center that supports Acehnese youth innovation in various sectors, including technology, arts and entrepreneurship,” added Syaifullah.
This is expected to increase the selling value of the product and make it more competitive, not only in the national market, but also in the global market.
The AMANAH program itself is not only limited to the Packaging House. Several other programs held at the AMANAH Building include the Coffee Processing House which is equipped with modern technology to process dried coffee beans, where the results will be of high quality and ready to be marketed more widely. Through this facility, coffee from Aceh is not only developed by millennial farmers but is also processed with standards that are able to compete in the national and international markets.
AMANAH has also initiated various activities aimed at improving the skills of Aceh’s young generation in the coffee sector. One of the successful activities was the Aceh Barista Champ 2024, where local baristas competed to show their skills.
In the future, AMANAH is expected to continue to innovate and expand its impact, becoming part of President Jokowi’s legacy towards the end of his term. This program is expected to be able to provide real, sustainable benefits to the community, especially the younger generation in Aceh.
