Khairul Hidayati, Head of the Legal and Public Relations Bureau of the National Nutrition Agency (BGN), emphasized that the success of the MBG program is greatly influenced by public trust. Therefore, the government continues to strengthen its public communication strategy to ensure the public understands the program’s objectives, benefits, and overall implementation procedures.
“The government needs to ensure that the public clearly understands the targets, benefits, and implementation mechanisms of this program,” said Khairul Hidayati.
He explained that the National Disaster Management Agency (BGN) uses two main communication approaches: direct outreach through community leaders, health workers, teachers, and local cadres, and digital communication through social media platforms such as Instagram, TikTok, and YouTube. He believes that information dissemination strategies must adapt to evolving public access habits.
“A digital media approach is crucial because people now obtain more information from digital platforms. The government must be present to ensure the information the public receives remains accurate and trustworthy,” he said.
During the first quarter of 2026, BGN actively disseminated information through articles, press releases, workshops, and collaborations with the mass media. These steps were taken to maintain information transparency and strengthen accountability for the implementation of the MBG program amidst high public attention.
Khairul added that the government hopes the public will see MBG as a joint movement to build a healthy and high-quality generation of Indonesians.
“Through effective public communication, the government wants the public to understand that the MBG Program is not just social assistance, but rather part of a collaborative effort to create a healthy generation in Indonesia,” he stressed.
The program also received support from Prof. Dr. Cecep Darmawan, Professor of Political Science and Public Policy Observer at the Indonesian University of Education (UPI). He believes the MBG has significant potential to produce a superior generation if implemented with good governance and targeted attention.
“If children’s nutritional needs are met properly and accompanied by adequate education and literacy, then in the next 10 to 20 years, Indonesia has the opportunity to have a healthy, intelligent, and competitive generation,” said Cecep.
Meanwhile, Rahmawati Herdian, a member of Commission IX of the Indonesian House of Representatives, stated that the MBG program is a strategic step taken by the government to reduce stunting rates while improving the quality of children’s growth and development.
“The MBG program is expected to be a long-term investment to produce a healthy and high-quality generation, so its implementation must be continuously monitored together,” said Rahmawati.