By: Rian Syahputra *)
Global economic competition in the modern era begin to move to the digital world. Digital economy provides a significant opportunity for the digital market becaus It isn’t limited to time and space. Digital economy will be a promising business trends. In this modern era, more and more people are using the internet and gadgets. They spend more time in the virtual world than in his own world. This is because through the virtual world people can freely go anywhere like through the web site. This trend is a source of opportunities for businesses to promote their goods and services both in the virtual world. Of course, without the need to install a banner or billboard campaign all over the place, just in cyberspace.
Business in the digital world has been growing rapidly in Indonesia. Some entrepreneurs are successful enough to take benefit from the digital world as Bukalapak, Tokopedia and Gojek. The development of business in the digital world is asking entrepreneurs in Indonesia to stay awake to the advancement of technology. Deputy of financing at the Cooperatives and Small and Medium Enterprises (SME) Ministry, Braman Setyo assess the potential of the digital economy in Indonesia is very large. Digital economy will be an opportunity for people who want to have a business as understood in using technology.
Digital economy has a very positive impact for the future of Indonesia, especially in facing Asean Economic Community (MEA). Indonesia’s membership in MEA products will broaden its market coverage. Indonesian local products will also not be burdened by tariff Barrier so that product prices more competitive. The digital world can be used to promote local products and services to the ASEAN countries with promotion costs are also relatively cheap through cyberspace. Therefore, the Indonesian government should support Indonesian businesses in order to maximize the use of technology. This can be done by providing seminars and training of Indonesian businessmen, especially young people.
