By: Budi Sudarsono *
The market is the pulse of the micro economy that exists in each region. Government efforts to revitalize thousands of public markets are considered to have boosted the electability of Joko Widodo in the contestation of the 2019 Presidential Election. The development of the market received appreciation from traders and market managers.
Budi Hariyanto as head of the East Lampung Probolinggo Market stated that traders gave appreciation to the government for their market rejuvenation. It stated that thanks to the renovation, there was an increase in visitor turnover of around 20 percent to 30 percent from before revitalization.
“We feel that there is a appreciable increase after the market fixes. Because now it’s cleaner, more comfortable and visitors are increasing, “he said.
According to Budi, the vegetable market in Probolinggo is very comfortable compared to before revitalization. However, said Budi, there are still some improvements such as parking lots, electricity and others.
While the Head of the Public Market Unit of Karanggede, Boyolali, Central Java, Mohammad Adam Nur Fathoni said, from 12 markets in his region, revitalization is still ongoing.
“If we see in Boyolali that 66 percent of the market has been repaired by the government, only small markets remain, this activity will only be in the current administration,” he said.
Spokesperson for the Jokowi – Ma’ruf National Campaign Team, Ace Hasan Syadzily said that the people’s market revitalization program was a real step by the government in developing the people’s economy. According to him, Jokowi became a traditional market and it was better and more comfortable for the community.
“It is not only consistency, but also the form of Mr. Jokowi’s commitment to the development of economic pockets through the market,” Ace said.
According to him, the revitalization of the people’s markets is the end to increase the economic productivity of the community. In fact, market revitalization can improve people’s social relations through direct transactions. Where, making these traditional markets better and more comfortable for the community.
“Because the most real economic activities are actually in the market, there traders, buyers, and even farmers can interact directly with each other,” said the Golkar politician.
Emrus Sihombing as a political observer from Pelita Harapan University said, theoretically, the performance shown by Jokowi would affect voter behavior. Because, the market is in direct contact with the community.
“Pak Jokowi and his team must try to win the hearts of the people. Because, electability has not exceeded 60 percent, “he added.
Similar things were expressed by political observer Pangi Syarwi Chaniago from UIN Syarif Hidayatullah Jakarta. His party said that market revitalization was one of the efforts to increase Jokowi’s electability in the 2019 Presidential Election.
“It must be measured by research. But I think it will affect Jokowi’s electoral electability, “said Pangi
The market revitalization program has the aim that traditional markets or people’s markets can be managed with good and good management. The cleanliness of the market, including the cleanliness of the traders, must be maintained. Don’t get muddy, dirty and smelly.
The presidential candidate number 01 also admitted that he traveled around almost all traditional markets in Indonesia, according to him, the architecture of Pasar Badung was the most artistic.
Denpasar Mayor IB Rai Dharmawijaya Mantra explained that this market revitalization program was felt to be very effective and able to provide maximum economic benefits for the community. This can be seen in the success of the people’s market revitalization carried out in several markets, such as Pasar Agung, which originally only had IDR 2.5 billion per month, after being revitalized it was able to earn a turnover of IDR 16 billion.
In addition, the Nyanggelan Market which originally had a turnover of Rp 2 billion, after being revitalized was able to reap Rp 7 billion per month.
He emphasized that market revitalization also provides a transformation in behavior change to increase the dignity of market traders. Besides that, it also reflects the city civilization, by realizing a clean, fresh and reliable folk market.
“With this market revitalization, the pattern of people’s behavior continues to transform by improving the quality of human resources as evidence of the progress of urban civilization,” said Rai Matra.
The award for Best market manager was achieved by the Nyanggelan and Poh Gading Market markets, and the Southeast Asia The Best Acctraction Trend Market award was won by Sindu Market, Sanur, South Denpasar District.
*) Udayana Student Alumni
