By: Andre Zulfikar *)
Jakarta, CIDISS – Technology advances has evolve into greater business opportunities. Economic concept based applications that is used by the Gojek and Grab company success attract the capital citizens. Day by day, more people are choosing to use this transportation. Many benefits and services offered to consumers. The existence of these transportation services are answering the needs of people in Jakarta who have high mobility.
This transport model offers some easiness such as simple booking services and affordable rates. They use fix rate that make the price will not change even in the traffict jam. It provides certainty and comfort to consumers. They will not feel any regret or fear with swelling transportation costs. Not surprisingly, the model of transportation-based on application is very interested by the capitol citizens.
Actually the use of the application is also used by conventional cab long time. But why they could not give the same offer as Gojek or Grab? Here will be obvious differences in the systems used. In taxis major companies such as Blue Bird, Express and other taxi is a mode of transport that are within an enterprise. All revenues from the drivers deposited to the company, then the company will pay the drivers. Meanwhile Gojek and Grab is an enterprise application that connects consumers with vehicle owners who want to use the vehicle as a mode of transportation. This company does not require a large investment cost as conventional cab company. This is one factor that makes the price is more expensive.
Currently, the transportation model is indeed being debated in Indonesia. Various denials came from conventional transport transport drivers. They reject the modern transport is to no longer operate. Criticism of this transportation model should be seen as wise and intelligently. Indeed, the legislation is not sufficient to accommodate this transport model, but people need transport model pocket-friendly, easy to obtain and quick. In addition, Indonesia will face the MEA, this economic model may be developed to promote Indonesian products in ASEAN. [AZ]
*) Social Economy Bbserver
