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ASEAN Summit 2023 Wahana Indonesia to Advance MSMEs in the ASEAN Region


Jakarta – Micro, Small and Medium Enterprises (MSMEs) will be a priority at the 2023 ASEAN Summit (Summit), through the 2023 ASEAN Business Advisory Council (BAC) Forum. The event will be overseen by the Indonesian Chamber of Commerce and Industry (KADIN).

Chair of the ASEAN Business Advisory Council (ASEAN-BAC) Arsjad Rasjid explained that the leaders of Southeast Asian countries will attend the 42nd ASEAN Summit in Labuan Bajo, NTT. According to him, in the event which will be held on 9-11 May 2023 there will be a dialogue between ASEAN Leaders and the private sector.

“Dialogue between the government and entrepreneurs throughout Southeast Asia is very important for the tourism sector and Indonesian MSMEs. Moreover, Labuan Bajo is one of Indonesia’s five Super Priority Tourism Destinations (DPSP),” he said

The man who also serves as Chair of KADIN added that the Government has also provided training to MSMEs in Labuan Bajo so they can continue to market their products.

“The government has also trained 112 Labuan Bajo MSMEs in conducting digital marketing and marketing of tourist villages. These MSMEs are spread across several districts, one of which is West Manggarai,” he said.

Previously, Bank Indonesia (BI) East Nusa Tenggara (NTT) Representative Office facilitated MSME training to support the readiness of business actors in welcoming the 42nd ASEAN Summit in Labuan Bajo, West Manggarai, in May 2023.

“MSME training for tourism development has several outcomes, namely a form of synergy and collaboration between agencies, institutions, communities, business actors, especially in Labuan Bajo to accelerate the revival of MSMEs and part of the readiness of MSMEs to participate in the ASEAN Summit,” said the Head of BI Representative for NTT Province , S. Donny H. Heatubun.

According to him, MSMEs have a strategic role, both in the form of local product promotion and employment.

“On that basis, BI conducted training on digital MSME marketing and tourism village marketing for 112 MSMEs spread across several districts, one of which is West Manggarai,” he said.

Donny also revealed that the training was a form of synergy and collaboration of all parties so that MSMEs could upgrade and become hosts in their own areas. MSME training for tourism development has been carried out for two days, namely 15-16 March 2023 in the Batu Cermin Cave Area, Labuan Bajo.

He hopes that MSME actors, both those who take part in online and offline training, can gain a lot of knowledge from the training instructors. Thus they can prepare quality products to be exhibited at the ASEAN Summit in Labuan Bajo.

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