By: Rajiman Widyatmiko)*
Remember the big company labeled Nokia mobile phone? Everyone seemed to know the HP brand and know his fate this time. So if the benefits that need to be learned from the causes of the collapse of large companies that have classified it.
This was the question we need to answer. When Nokia replaceable, PT Telkom, which is precisely the Indonesian state-owned enterprises himself. We can see how Telkom is trying hard to get out of the trap of the old business model, namely fixed line voice.
The red-plated business entity even collaborating with PT Angkasa Pura II smart platform to build an airport, to develop their own UseeTV that make cable TV business, and founded the company that became known as a third party administrator in health care.
According Rhenald, in his day, Nokia managed to dominate the market and are always doing inovation, but in fact, at this time, experiencing a significant downfall. According Rhenald, Nokia CEO said, “We have never done anything wrong, suddenly we lose and become extinct.”
Examples of other cases that occurred in Indonesia, company Blue Bird where for many years to dominate the market of transport but this time lost by the cars that are not visible branded but operates just like taxi. Blue Bird who had to face the onslaught of cars that do not look taxi branded, do not use yellow numbers and do not seem to operate as taxi. Before I know it’s been great revolution and correcting our welfare.
A revolution is now intercept millions of brand builders and owners that once unshakable reputation. My expectations of the Indonesian economy was not disrupted by a large force from the outside, it’s like people aware Indonesia, eh this you know the problem, it is so huge threat, this strategy, mindset (thought) to be this way, if you do not like this we will be lost, fore later mental revolution must be, because there must disrupt mindset.
)* Internet Technology Observers